The big question always asked is “Which is better - Wix or Wordpress?” Wordpress was around well before Wix, and has been typically viewed as the top-dog, but Wix has come a long way in the past decade, and even more so in the past few years, making Wix a highly attractive option for companies to use. More and more companies are using Wix and for good reason. Other than the ability to create completely custom websites, the incredible customer service, full SEO capabilities, and their one-stop app marketplace, Wix has surpassed Wordpress and Squarespace in recent Core Web Vital technology reports. Wix outranking Wordpress and Squarespace in recent core web vital reports is pretty big news.
What are core web vitals? (CWV)
Core Web Vitals have taken the place of Google’s Search Algorithm. Core Web Vitals are basically an assessment system used by search engines to rank sites. Assessment factors that contribute to ranking sites are things such as user experience and site speed. In the official chart below, you can see that Wix officially has better performing core web vital reports than Wordpress and Squarespace! Of course, Wix has constant work to do in order to maintain their position, but hosting your website on Wix means you can have a top-ranking website that PERFORMS.
How Wix Prioritizes Their Core Web Vitals
Wix is always working to improve their core web vitals, so your site ranks high in search results. Some of the tools and strategies Wix has implemented are:
Their Site Speed Dashboard. The site speed dashboard helps users monitor their site’s performance with real time metrics and offers tips for improvement. You have the power to improve your site’s speed by using compressed photos and videos. Making sure your site is loading quickly is one of the best things you can do for your SEO.
Reducing renderings. Rendering is the process of turning code into a user interface. Wix diligently works to reduce website rendering time on both desktop and mobile.
Wix caches rendered pages and reduces the distance between website users and website resources in a global CDN for fast delivery. Rendered caching is a clever technique to make your site load faster for the people who visit frequently. Basically, your site is going to load faster for those who visit it on a regular basis. A global CDN is a network of servers that distributes content from the original server throughout the world by caching content close to each end user. This means your website’s servers are being updated close to home.
Offloading computations for the endpoint devices to their fast server.
When you host your website on Wix, you know that you are supported by a company that truly cares about their technology and the success of your site.
How YOU can prioritize your site’s performance
When it comes to helping your site rank higher on Wix, there are numerous things YOU can do. In fact, there is absolutely NO reason why you can’t have a top ranking website through Wix! First, make sure the basics are set up, such as: title tags, layered heading tags, meta descriptions, alt tags, indexing apps, compressed images and video, user friendly designs, keyword optimized blog articles, and that there are no broken backlinks. Thankfully, Wix also takes care of a lot of the more advanced SEO for you, like canonical tags and schema markups, so you don’t have to worry.
Another big aspect of your SEO is marketing. Yes, you can increase your SEO through social media marketing! To do so, work on creating engaging content to increase clicks to your website. The more actions taken and time spent on your website increases your SEO. Google thinks, “Hey, people really love this site, so I am going to show it to more people.” Search engines also take into account the number of social shares, social backlinks, and where clicks are coming from-- if you have clicks coming from more than one social platform your site is going to perform better.
If you have your website on Wix, you should be proud! Wix is the #1 platform to host your website on. And to answer the question is “Wix or Wordpress better?”, we respond that many companies are switching to Wix because of the convenience to create custom layouts, the abundance of tools for improving the user experience, and SEO tools that are easy to set up and manage.
Here at Wild Optix Designs, we LOVE Wix and we are not afraid to admit it. When you are ready to have an incredible site that makes people envious, book a consultation with us.