If you’re leaving customers, opportunities, and money on the table because you’re distracted trying to keep your social media accounts afloat, then it is time to hire a social media marketing agency that DELIVERS! Before you can hire help, it is best to know what type of marketing you’re looking for. There are two main types of marketing that we will cover in this article along with goal setting for your new hire.
In the way of social media, you can think of direct marketing as a very specific approach to communicate with your audience through group networking, hashtag engagement, direct messaging, etc.
If your business prefers direct marketing, then you want to track all of your social media accounts closely. Direct marketers regularly monitor how each of their accounts are doing so they always know they’re in the green when it comes to their return on investments. Keep in mind that this marketing approach is more time-consuming than brand marketing, so you should expect a social media marketing company to be expensive for this service route.
Why is direct marketing expensive? Your plan of marketing needs to be evaluated and adjusted regularly to ensure your money is being returned in the form of organic social media growth. Adjusting a marketing budget and plan is an extremely important process for direct marketing, and growing your organic audience is very time-consuming for a social media marketing agency to accomplish.
Brand marketing is a less stressful approach to the social media world. The basis of brand marketing is to give your brand more exposure. Your business’s goals for social media will be standard and generally consistent throughout the month. Generally, brand marketing means posting your product or service online a few times a week without setting high expectations for content interaction. While this form of social media marketing is less tedious than direct marketing (working regularly to build account engagement) it is still important to invest in your social media services for the sake of having a professional online presence!
Social Media Goals
It is completely okay if you want a mix of a direct and brand marketing approach to social media, most businesses do! If you’re a business owner that wants to hand over the reins, it is still a good idea to come to a consensus on monthly social media goals. Do you want your accounts to increase by a certain number of followers each month? Do you want a certain number of interactions on each post? Are you hoping for a certain number of podcast or referral partnership opportunities? These are just a few ideas to help you brainstorm social media goals with your marketers. Keep in mind that authentic social media growth does NOT happen overnight. Growing social media accounts take a lot of consistent work.
If your plate is full and you want to hand your social media over to a marketing company, you should still know what to expect in the form of deliverables from your social media accounts. Wild Optix Designs is a full-service marketing company that is happy to help you set and reach your social media goals. We know that every business is different, and we deliver unique content for all of the companies that we work with. Reach out today to schedule a free consultation.