Social media is how people verify legitimacy of businesses. They want to see the company's social media accounts to get to know the values that make up a business. Most people can say that they have had bad dealings with a business at some point in their life. Businesses actively engaged with their audience gives people a sense of comfort in using their services or product. Have you ever lost a customer or client because your social media wasn’t set up? We live in a day and age that having social proof can mean your business.
Engagement on social media
Having an engaged following is more important than having a large following with no engagement. If you have a few thousand followers and only a few likes per post, people will think that you bought the following. People are going to be turned off if they think that you bought rather than earned your following.
Buying followers does not bring in more business and can ruin your reputation. Besides, Instagram’s algorithms are based on engagement and not following. This means that if you have a high following and no engagement your posts are never going to be seen in the trending feed. You are more likely to get found if you have high engagement on posts, even if your following is still growing.
How to rock social media
Tip: don’t follow accounts in hopes that they follow you back. Be considerate with who you follow. If you genuinely love the account go ahead and follow them. Appreciate a single post? Share it into your story. Join networking groups to help increase your loyal engagement on social media. Consider offering limited time discounts to followers that can be posted on your feed. Respond to messages and comments on a timely basis and be sure to like and comment on other posts too.
Social media gives your business legitimacy the community is looking for. Handling your social media wisely will encourage potential clients and customers to go with you over competitors. Sure, building an online presence takes time. At Wild Optix Designs, we never post to the world wide web and hope that the post survives out there. We work hard to make sure that your posts are getting the likes, comments, and shares that it deserves. Schedule a consultation today!