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Say Goodbye to Cookies


Using cookies as a method to grow and manage your business will no longer be feasible by 2023. People have been demanding more online privacy and control over how their online data is handled, and with the release of iOS14.5 and new privacy-first policies, Google Chrome will stop supporting third-party cookies by 2023. Google Chrome accounts for nearly half of the internet's traffic– so the magnitude of this change is something that business owners need to start preparing for now.


Cookies provide businesses valuable insights into their online audience including demographic and behavioral data. Business owners can use this data to retarget ads, make the shopping experience more personal, and improve the user experience through remembered logins and shopping carts. Without this data, many businesses will be left in the dark.



 Using cookies as a method to grow and manage your business will no longer be feasible by 2023. People have been demanding more online privacy and control for how their online data is handled, and with the release of iOS14.5 and new privacy-first policies, Google Chrome will stop supporting third-party cookies by 2023. Google Chrome accounts for nearly half of the internet's traffic– so the magnitude of this change is something that business owners need to start preparing for now.   Cookies provide businesses valuable insights into their online audience including demographic and behavioral data. Business owners can use this data to retarget ads, make the shopping experience more personal, and improve the ease of use through remembered logins and shopping carts. Without this data, many businesses will be left in the dark.       How to adapt to a cookie-free future   Adapting to a cookie-free future means that business owners need to return to the basics of direct marketing. Common direct marketing methods include social media, email marketing, your website, promotional material, SMS campaigns, phone sales and networking. Did you know that nearly 70% of business opportunities come from word of mouth recommendations? Word of mouth recommendations drive the most amount of business and probably always will.   As a business owner, it's really important to get your name out there. Connect with others at networking events, build your professional referral network, or give back to local charities. LinkedIn is a great networking platform for professionals. Connect with others on LinkedIn that offer similar services or products and discover ways you can recommend each other in non-overlapping services.   Facebook and Instagram are both a really great way to build your referral network. You can build a loyal customer base through giveaways, referral programs, and by nurturing brand advocates. Spend time every day sharing posts into groups, connecting with other businesses, and engaging with other social media accounts.   Direct marketing methods are time-consuming, but well worth the consistent effort if you are serious about growing your business. You can learn alot about your customer base by being more hands-on through direct marketing, so be sure to spend time off-line building your network.   How to Make First-Party Data Work for you  First-party data is data that you collect from sign-up forms, surveys, purchases, and reviews. First-party data will be critical if you are going to survive the “cookiepocolypse.” The nice thing about this kind of data is that it is NOT hypothetical. Advertisers will need to closely track first-party data to make it work for your business.   Never stop gathering emails or phone numbers. Consider gathering first-party data by offering website freebies, offering a free workshop or class, or by offering discount codes to those who subscribe to the mailing list. Get creative, have fun, and offer value to your audience.   Gather Data Through Advertising  The loss of cookies does not affect companies that use “account-based” tracking to gather data. An example of account-based tracking is Facebook and Google–    every time you login with your Facebook or Google account you are giving them data about yourself, and they retain that data even when you are not on their website. Successful advertisers can “borrow” data from social giants and Google.  So, how do you “borrow” data from these tech giants? Start running Ads. When you run a Facebook Ad, you are accessing their giant pool of data. Facebook Ads can be highly specific down to region, age, gender, interests, device and by page engagement. Audience Insights give you a glimpse into how the ad performed demographically, which will give you a set of data that you can use for future ads. This strategy works well with Instagram, LinkedIn, Bing, YouTube, Pinterest and Google.   Advertising is meant to be a long-term strategy. To collect data effectively, you need months of data, A/B testing, and you need to be constantly honing in on the demographics. Good advertisers typically will advise businesses to spend an absolute minimum of $500-$2000 in monthly ad credits in order to gather useful data. Ads perform better the longer they run. Running ads takes a lot of time and hard work. Don’t waste your precious income on running an ineffective advertising campaign. You not only need to see leads and sales, but you need ads that collect solid data so that you can run more effective ads in the future as well.   We have partnered with the Advertising Pros at Dappr to meet all of your advertising needs. Please send us an email or give us a call for a personalized introduction to a Dappr onboarding specialist.   Together we can survive the “cookiepocolypse!”


How to adapt to a cookie-free future


Adapting to a cookie-free future means that business owners need to return to the basics of direct marketing. Common direct marketing methods include social media, email marketing, your website, promotional material, and networking. As a business owner, it's really important to network. Word-of-mouth referrals are still one of the best ways to build your business. To build your referral network, connect with others at networking events, collaborate with other professionals, give back to local charities, or seek out podcast opportunities.


Facebook, Instagram, and LinkedIn are all great ways to build your referral network. You can build a loyal customer base through giveaways, referral programs, and by nurturing brand advocates. Spend time every day sharing posts into groups, connecting with other businesses, and engaging with other social media accounts.


Direct marketing methods are time-consuming but well worth the effort if you're serious about growing your business. You can learn a lot about your customer base by engaging with your audience through direct marketing methods.


How to Make First-Party Data Work for you


First-party data is data that you collect from sign-up forms, surveys, purchases, and reviews. First-party data will be critical if you are going to survive the “cookiepocolypse.” The valuable aspect of this kind of data is that it is NOT hypothetical.


Never stop gathering emails or phone numbers. Consider gathering first-party data by offering website freebies, offering free workshops or classes, or by offering discount codes to those who subscribe to the mailing list. Get creative, have fun, and offer va