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Is Wix SEO friendly?

In a previous article we discussed how Wix has out performed Wordpress and Squarespace on recent core web vital reports. Core Web Vitals are basically an assessment system used by search engines, like Google, to rank sites. With incredible site speed performance, the ability to create amazing one-of-a-kind websites, and SEO friendly apps, websites built on Wix excel past their competitors. In this article, we are going to take a closer look at just how friendly SEO is on Wix, advanced SEO tools that will help your site rank, and common SEO myths to AVOID.



In a previous article we discussed how Wix has out performed Wordpress and Squarespace on recent core web vital reports. Core Web Vitals are basically an assessment system used by search engines, like Google, to rank sites. With incredible site speed performance, the ability to create amazing one-of-a-kind websites, and SEO friendly apps, websites built on Wix excel past their competitors. In this article, we are going to take a closer look at just how friendly SEO is on Wix, advanced SEO tools that will help your site rank, and common SEO myths to AVOID.       Is Wix SEO friendly?  The word ‘SEO’ always tends to intimidate people. Of course there is a lot to learn with SEO; but in reality, SEO isn’t and doesn’t need to be complicated. Search engine optimization just means preparing your website to be evaluated by search engines like Google so that they can place your site in relevant search results. So, is Wix SEO friendly? Absolutely. Setting up your site to rank competitively on search is very doable on Wix. The important thing is to know how to set up some of the basics.   Title Tags: A title tag is the title of your website. Ideally your title tag should be a    searchable keyword phrase and between 35 and 65 characters. If the title tag is too short, search engines may have difficulty deciding what the page is about, reducing your chances of ranking, and if the title tag is too long, the phrase may be cut off in search results, reducing the chances of people clicking on your webpage. Learn How to optimize your website’s title tag on Wix here.    Meta descriptions: A meta description is the caption underneath the page’s title tag in search results. A good meta description will incorporate keywords, relevant content that would be present on the webpage, and will be around 150 characters long. Meta descriptions should be attention grabbing and convincing enough for people to click on the search result. Learn How to write meta descriptions for your web pages on Wix here.   Alt Tags: An Alt tag is alternative text embedded into a photo. Search engines can’t read photos, but you can tell Google what a photo is about by giving it an alt tag. This basically allows Google to read the photo and improve how it ranks your site. Make sure your alt tags are relevant to what your webpage is about and include some keyword phrases. Here is a guide to setting up alt tags on individual photos, blog photos, and store product photos: Optimizing your images and galleries for SEO (Alt Text).    Word Count:  Word count is very important! Ideally every webpage, blog post, and product description should have an absolute minimum of 300 words to adequately demonstrate to search engines what the page is about. Blog and webpage titles should be a keyword phrase with relevant and supporting content to back it up. Of course, you do not want to keyword stuff or over do the content on a page to the point that you are actually hurting your SEO– user friendliness is going to outweigh long bodies of content! It's more important for people to enjoy being on your site and for them to click through each beautiful page than to be overwhelmed with long, drawn out blocks of text.    Loading Time: Wix automatically keeps your site performing fast, but there are things you can do to make sure your webpages are not being bogged down. If you want your content to rank, it's vital that your site loads quickly. The faster the better. Remove unnecessary plugins, elements, or features. Make sure that you are compressing images and video. If your server is compromising your load speed, consider switching to Wix or upgrading to a more robust business plan.   H1 Headings: Search engine crawlers prefer content that is structured properly and has a hierarchy when it comes to heading tags. The H1 tag is the most important and tells search engines what it is your web page content is about. Keep in mind, there should only be one H1 tag for each web page and the phrase you choose to be the H1 heading should ideally be a keyword phrase.    Properly Formatted URLS: To create a URL that is truly SEO-friendly, the URL should not exceed 120 characters, should have relevant wording, and should avoid symbols and underscores within the slug. Avoid overcomplicating your URL by focusing on using keywords in your slug that are relevant to the content. Your URL should only contain numbers, letters, and dashes, and you should avoid using extraneous characters such as: !, @, #, $, %, ^, &, *, (, ), [, ], ?, {, }, ;, :, “.   Site Mapping: Wix has a powerful tool called ‘Wix SEO Wiz’. The Wix SEO Wiz is a step-by-step plan designed to help you get found online. The SEO Wiz gives you advice about the information your site needs to easily connect and verify your site with Google. After you've connected, the SEO Wiz helps get your site indexed quickly so that your site appears in search results.    Backlinks: Backlinks are most links that point to your site. For example, you can link to another blog post from within your current blog post, you can backlink to your website from a pinterest pin, or you can backlink to your site by creating a business listing on a directory or app. The more backlinks you have the higher Google will rank your site.    Advanced SEO Tools  Wix automatically creates local business markups for your site’s homepage. Structured data markup is a standardized format for giving search engines detailed information about your page. Adding markup to your site's pages can help improve your website's search results and ranking. To assist Wix in doing this you will need to visit your settings in the dashboard panel and add your business information as well as any relevant locations. When you add a business name and location to your account, remember Wix will automatically create a Local Business markup for your site's homepage. Local Business markup lets you give search engines information about your business. Search engines can then use this information to create rich results.   Thankfully, if Wild Optix Designs created your website you don’t have to worry about setting up your own SEO because we took the time to do it for you. We want all of our clients to have a foundation for success!    SEO Myths to Avoid  Do you really need a month-to-month SEO package? Many digital marketing agencies will try to make SEO sound intimidating, complicated, and expensive. The goal with this section is to bring to light things you probably don’t need in a month-to-month SEO package, thus avoiding common SEO myths.  This is a common example of what an SEO package might include:      If we look through the list, most of the items included only need to be set up ONE time during the creation of your website including: meta tags and descriptions, alt tags and the XML sitemap. The only time meta tags need to be updated is if you have major changes to a webpage, and the only time alt tags need to be updated is if you do a picture swap. It's likely that you are not going to do this on a monthly basis. Typically, services like this should be included in the hourly rate of your website designer! Don’t double pay for this! On Wix, Robots.txt files are created automatically. These files are extremely touchy and should not be tampered with.   The next thing we need to take a look at is the Google My Business and Yelp set up and management. These are also ONE time things to set up. The best way to manage your Google My Business account is to create Google My Business posts, request and respond to reviews, and update the account when you have changes to your services or operations. How often will you be updating services and your hours? The question to ask here is how often are you receiving reviews? Do you need help managing the inflow of them? Will the agency create posts for your Google My Business Account? Don’t overpay for rare updates and for something that just takes a second to update.  The next few items to look at are the Google Analytics and Google Search Console set up, tracking, and monitoring. Will the agency help you with the data to improve your marketing efforts or will they just be emailing you reports? Do you need a company to watch these numbers for you when Google will automatically email them to you? Google makes understanding your analytics really straightforward. So, how will you be using the data? Do you have an upcoming ad campaign? If so, your ad manager may be the one who is keeping an eye on the accounts and then you would be overpaying for this service. You can also track your analytics from the dashboard of your Wix site if you have a business plan. For small business owners, website analytics can give insight into where they can improve their tailored marketing efforts.   Finally, let's take a look at content creation and broken backlink fixing. Having extra keyword optimized blogs for your website is absolutely essential and worth paying for. Blog writing is one of the best ways to improve your SEO. As far as backlink fixing goes, this largely depends on how much content is being created for your website. If your business is producing mass amounts of content, then you may want to consider regular audits for your site to ensure that all backlinks are pointing somewhere.   So to put it all together, the only thing you may really need to pay for on a monthly basis is extra content for your blog, audits to ensure everything is operating and linking smoothly on the backend, and a brief report to see how rankings are improving. A good audit would include an SEO score, site traffic data, backlink evaluations, data on keywords you are ranking for, and a list of things that need to be (and will have been) fixed.    At the end of the day, what’s really important?  We covered a lot in this article from how friendly Wix SEO is, to advanced SEO tools, and SEO myths to avoid. So at the end of day what’s really important for helping your site become easily discoverable on the web? Ranking high in search results takes time. So be patient. It can take years to build an online presence, but with consistency, it will happen. Set your site up for success from the very start, and then MARKET your site.   Don’t underestimate the power of social media marketing. Not only is social media a great way to boost your site’s visibility, but backlinking to your site from various social networks like Facebook, Instagram, Pinterest and LinkedIn are fantastic ways to boost your page rankings. As with the content you add to your site, the quality of content that you post to your social media networks is equally as important.   If you have any questions with your Wix site, then please feel free to book a meeting with us!


Is Wix SEO friendly?


The word ‘SEO’ always tends to intimidate people. Of course there is a lot to learn with SEO; but in reality, SEO isn’t and doesn’t need to be complicated. Search engine optimization just means preparing your website to be evaluated by search engines (like Google) so that they can place your site in relevant search results. So, is Wix SEO friendly? Absolutely. Setting up your site to rank competitively on search is very doable on Wix. The important thing is to know how to set up some of the basics.



  • Title Tags: A title tag is the title of your website. Ideally, your title tag should be a searchable keyword phrase between 35 and 65 characters. If the title tag is too short, search engines may have difficulty deciding what the page is about, reducing your chances of ranking. If the title tag is too long, the phrase may be cut off in search results, reducing the chances of people clicking on your webpage. Learn How to optimize your website’s title tag on Wix here.


  • Meta descriptions: A meta description is the caption underneath the page’s title tag in search results. A good meta description will incorporate keywords and relevant content that would be present on the webpage and will be around 150 characters long. Meta descriptions should be attention-grabbing and convincing enough for people to click on the search result. Learn How to write meta descriptions for your web pages on Wix here.



  • Alt Tags: An alt tag is alternative text embedded into a photo. Search engines can’t read photos, but you can tell Google what a photo is about by giving it an alt tag. This basically allows Google to read the photo and improve how it ranks your site. Make sure your alt tags are relevant to what your webpage is about and include some keyword phrases. Here is a guide to setting up alt tags on individual photos, blog photos, and store product photos: Optimizing your images and galleries for SEO (Alt Text).



  • Word Count: Word count is very important! Ideally, every webpage, blog post, and product description should have an absolute minimum of 300 words to adequately demonstrate to search engines what the page is about. Blog and webpage titles should be made up of a keyword phrase with relevant and supporting content to back it up. Of course, you do not want to keyword stuff or overdo the content on a page to the point that you are actually hurting your SEO– user-friendliness is going to outweigh long bodies of content! It's more important for people to enjoy being on your site and for them to click through each beautiful page than to be overwhelmed with long, drawn-out blocks of text.



  • Loading Time: Wix automatically keeps your site performing fast, but there are things you can do to make sure your web pages are not being bogged down. If you want your content to rank, it's vital that your site loads quickly. The faster the better! Remove unnecessary plugins, elements, or features. Make sure that you are compressing images and videos. If your server is compromising your load speed, consider switching to Wix or upgrading to a more robust business plan.



  • H1 Headings: Search engine crawlers prefer content that is structured properly and has a hierarchy when it comes to heading tags. The H1 tag is the most important and tells search engines what it is your web page content is about. Keep in mind that there should only be one H1 tag for each web page. The phrase you choose to be the H1 heading should ideally be a keyword phrase.



  • Properly Formatted URLS: To create a URL that is truly SEO-friendly, the URL should not exceed 120 characters, should have relevant wording and should avoid symbols and underscores within the slug. Avoid overcomplicating your URL by focusing on using keywords in your slug that are relevant to the content. Your URL should only contain numbers, letters, and dashes, and you should avoid using extraneous characters such as: !, @, #, $, %, ^, &, *, (, ), [, ], ?, {, }, ;, :, “.



  • Site Mapping: Wix has a powerful tool called ‘Wix SEO Wiz’. The Wix SEO Wiz is a step-by-step plan designed to help you get found online. The SEO Wiz gives you advice about the information your site needs to easily connect and verify your site with Google. After you've connected, the SEO Wiz helps get your site indexed quickly so that your site appears in search results.



  • Backlinks: Backlinks are links that point to your site. For example, you can link to another blog post from within your current blog post, you can backlink to your website from a Pinterest pin, or you can backlink to your site by creating a business listing on a directory or app. The more backlinks you have the higher Google will rank your site.



Advanced SEO Tools


Wix automatically creates local business markups for your site’s homepage. Structured data markup is a standardized format for giving search engines detailed information about your page. Adding markup to your site's pages can help improve your website's search results and ranking. To assist Wix in doing this you will need to visit your settings in the dashboard panel and add your business information as well as any relevant locations. When you add a business name and location to your account, remember Wix will automatically create a local business markup for your site's homepage. local business markup lets you give search engines information about your business. Search engines can then use this information to create rich results.



Thankfully, if Wild Optix Designs created your website you don’t have to worry about setting up your own SEO because we took the time to do it for you. We want all of our clients to have a foundation for success!



SEO Myths to Avoid


Do you really need a month-to-month SEO package? Many digital marketing agencies will try to make SEO sound intimidating, complicated, and expensive. The goal of this section is to bring to light things you probably don’t need in a month-to-month SEO package, thus helping you avoid common SEO myths.


This is a common example of what an SEO package might include:





If we look through the list, most of the items included only need to be set up ONE time during the creation of your website including meta tags and descriptions, alt tags, and the XML sitemap. The only time meta tags need to be updated is if you have major changes to a webpage. The only time alt tags need to be updated is if you do a picture swap. It's likely that you are not going to do this on a monthly basis. Typically, services like this should be included in the hourly rate of your website designer! Don’t double pay for this! On Wix, Robots.txt files are created automatically. These files are extremely touchy and should not be tampered with.


The next thing we need to take a look at is the Google My Business and Yelp setup and management. These are also ONE-time things to set up. The best way to manage your Google My Business account is to create Google My Business posts, request and respond to reviews, and update the account when you have changes to your services or operations. How often will you be updating services and your hours? The question to ask here is how often are you receiving reviews? Do you need help managing the inflow of them? Will the agency create posts for your Google My Business Account? Don’t overpay for rare updates and for something that just takes a second to update.


The next few items to look at are the Google Analytics and Google Search Console setup, tracking, and monitoring. Will the agency help you with the data to improve your marketing efforts or will they just be emailing you reports? Do you need a company to watch these numbers for you when Google will automatically email them to you? Google makes understanding your analytics really straightforward. So, how will you be using the data? Do you have an upcoming ad campaign? If so, your ad manager may be the one who is keeping an eye on the accounts, and then you would be overpaying for this service. You can also track your analytics from the dashboard of your Wix site if you have a business plan. For small business owners, website analytics can give insight into where they can improve their tailored marketing efforts.


Finally, let's take a look at content creation and broken backlink fixing. Having extra keyword-optimized blogs for your website is absolutely essential and worth paying for. Blog writing is one of the best ways to improve your SEO. As far as backlink fixing goes, this largely depends on how much content is being created for your website. If your business is producing mass amounts of content, then you may want to consider regular audits for your site to ensure that all backlinks are pointing somewhere.


So to put it all together, the only thing you really need to pay for on a monthly basis is extra content for your blog, audits to ensure everything is operating and linking smoothly on the backend, and a brief report to see how rankings are improving. A good audit would include an SEO score, site traffic data, backlink evaluations, data on keywords you are ranking for, and a list of things that need to be (and will have been) fixed.


At the end of the day, what’s really important?


We covered a lot in this article, from how friendly Wix SEO is, to advanced SEO tools, and SEO myths to avoid. So at the end of the day what’s really important for helping your site become easily discoverable on the web? Ranking high in search results takes time, so be patient. It can take years to build an online presence, but with consistency, it will happen. Set your site up for success from the very start, and then MARKET your site.


Don’t underestimate the power of social media marketing. Not only is social media a great way to boost your site’s visibility, but backlinking to your site from various social networks like Facebook, Instagram, Pinterest and LinkedIn are fantastic ways to boost your page rankings. As with the content you add to your site, the quality of content that you post to your social media networks is equally as important.


If you have any questions about your Wix site, then please feel free to book a meeting with us!