Between personal pages, business pages, and groups, you can keep yourself busy on Facebook! Since Facebook is so beneficial for small businesses, it is a good idea to focus your social media efforts there. You’re here for one of two reasons: you either created a Facebook group and your engagement is low, or you’re looking for more motivation to step into the world of running a Facebook group. If the second option sounds like you, then take a look at our article on Facebook Group Necessities. That article looks deeper into the benefits of groups that you can’t get from pages alone. Groups increase your loyal customer base!
Facebook Group Algorithm
Facebook’s algorithm is designed to prioritize content from Facebook groups with high engagement. The more you and your group are posting and interacting, the further your reach in the newsfeed will be. High engagement rates are more important than large group numbers, so keep that in mind as a business owner. If you find that you have a large group and only a few people are interacting with your posts, don’t be afraid to publicly reward the members that do respond.
Facebook Group Settings
While you want your customers to be able to engage within your group, consider limiting their freedom of speech. Change your settings to require post-approvals if you have an extra set of hands to monitor the group. Also, consider having a monthly post for any questions that your customers may have. When a customer is looking for support and help in your business group, you can address the problem in a professional, public manner. Announcing the answer for the group to see is information for all! This way of answering questions may save you the need to reply to 100 of the same email.
One of the best decisions you can make as a business owner is to make the expectations very clear. As soon as you create your Facebook group, establish a set of rules and pin the post to the top of the group. You might even consider asking group members to initial in the comments when they read the post. Include appropriate contact information for your business at the end of the rules since there are some questions that are better handled over email like tracking information or a customer needing to change their address. You can also have the group rules available when someone applies to be a member of your group.
We hope this article helps you feel more equipped to start and moderate a Facebook group for your business. Don’t forget to take a look at our other resources and our freebies while you’re here!