
Facebook Group Necessities
Facebook groups are an integral part of business growth. Gone are the days of customers opening every single email. Social media is a hot spot for companies of all sizes and types. In order to take advantage of all of the growth opportunities that come from marketing online, you need to know about the Facebook group necessities.
Business Marketing in Facebook Groups
Keep in mind that Wix is a very user-friendly website builder and we are happy to help you create a website that showcases your brand. We do understand that it can be a daunting task to have a website to manage, but we want business owners to know their options. In the meantime, for business owners that are not yet ready to take the plunge on having their own website, Facebook can be a channel for sales. Build your Facebook group and watch your sales grow!

Facebook Pages Versus Groups
It is important to note that there is a vast difference between Facebook pages and groups. Facebook pages are for broadcasting a point of view and creating an authentic, public presence with pictures and posts. These pages are visible all over the internet, on and off Facebook. Facebook groups are more private and allow you a more controlled space to share your products. With groups, you can choose for them to be public, private, or secret. It all boils down to a simple difference, pages are for broadcasting and groups are for conversation. You should consider having both if you are a product-based company.
Facebook Group Content Ideas
You want people to be motivated to join and interact with the posts in your group. A large group means nothing if your engagement rate is very small. Inviting potential customers to be part of a community and engaging with them directly and regularly shows you care and builds invaluable loyalty and trust. Take the time to regularly provide content for your Facebook group. Since you have the option to enhance the privacy settings on your group, you can provide content that would directly benefit your loyal customer base.
Care Instructions
New arrivals
Pre-orders
Packing orders
Sales
Discount Codes
How-to videos
Mock-up pictures
Customer pictures
Discussions
Games
Facebook Group Marketing
Have you created a Facebook group for your business yet? Don’t forget to connect your group to your business page so customers can see that your group exists. At the end of the day, social media makes your business legit, and you should pick a few channels to be very active on.