Word of mouth can be a business powerhouse when you know how to take advantage of it! Wild Optix Designs is back with a boatload of ways to help business owners encourage their customers to leave genuine reviews regarding their experiences. Float your business right into better sales with the help of all of your customers.
Website Reviews and Testimonials
There is a slight difference between website reviews and testimonials. While they both are important customer feedback, the way they are displayed is the biggest difference between the two. Website reviews are often done as product reviews that show on an individual basis depending on what item a customer is viewing. Testimonials are often used by service-based businesses to exemplify their reputation. Testimonials are often displayed on a business’ website homepage. Both forms of reviews are extremely important depending on the type of business that you run. No matter which form of feedback you’re seeking, try to uncomplicate the act of providing customer feedback, and the chances of customers leaving a review will increase.
One of the easiest places to get feedback from your customers is on Facebook. Over 85 million people in the US alone are using Facebook on a monthly basis to seek out business and product reviews. Since most users on the site already have a Facebook account, the process to leave a business review is relatively frictionless. You do need to have a business page set up on Facebook in order to receive reviews, but that should have been something that you did in the initial stages of launching your business. Social media is a driving force for businesses of all kinds, so make sure you’re taking advantage of these free resources to help you grow your business like Facebook reviews. Facebook has an advantage over other business review websites where users must create unique logins or log in to the site each time - giving them another username and password to remember.
Monitor Your Social Media
It’s pretty simple: when consumers are looking to find trusted local businesses, they look at what other people have to say. You want to make sure that your business is actively acknowledging what is being said about your business whether the feedback is positive or negative. As a business owner, you want to do your best to respond to all of your reviews. Give equal attention to good and bad reviews to increase your SEO ranking for sites like Google and Yelp. When small businesses acknowledge consumers who leave positive reviews, they build a sense of loyalty with that consumer and have likely gained their business in the future. If it seems like a chore to monitor your social media, you can always invest in a marketing company to monitor your business's online reputation. When a business can effectively monitor its online presence, it will begin to understand what its consumers want and how to offer that to them.
Growing From Customer Feedback
Consumers check online reviews to greatly minimize the chance of having a bad consumer experience. Encouraging customers to leave reviews is a great way for businesses to grow from their customer feedback and avoid providing poor consumer experiences. It can be daunting to tell an employee they were poorly recognized online by a customer, but you’re doing your business a disservice by keeping the review to yourself. When you provide your employees with honest customer feedback, you can help them grow to serve your customers better. Your employees are the face of your company after all!
People are talking about your business whether you’ve opened up your review portals or not. Make it easier to monitor the talk by readily allowing reviews- good and bad. Encourage your customers to leave honest reviews about your business, and watch your brand continue to grow.