What is Influencer Marketing?
Influencer marketing is a form of marketing in which businesses collaborate with social media influencers - individuals who have a large following on social media platforms - to promote their products or services.
Brands utilize influencer marketing and social media influencers to promote their product or service to their ideal customers. Consumers and buyers are more likely to buy from their favorite influencer and to trust their opinion rather than buy from a basic ad by said brand.
What is Ampifi? What Makes Them Different From an Agency?
Ampifi.io is a done-for-you influencer marketing platform; through a strict matching and vetting process, Ampifi finds, contacts, and works with influencers that match your brand perfectly. Ampifi is a great fit for brands who are launching products, have product updates, or are simply looking for another way to get in front of their target audience.
Ampifi is different from an agency in the sense that campaigns are customizable and hands-on. You can use Ampifi as an add on/additional service to other platforms because their services are so unique. Ampifi also offers an Influencer Management platform where they help influencers collaborate with brands they love!
How Does Ampifi Cut Time and Money Spent on Influencer Marketing?
Ampifi allows you to set the parameters for your campaign and guide the process. You can be as little or as much involved as you would like. They take 40 hours of influencer marketing and campaign work down to 40 minutes, all while focusing on a tangible return on your custom influencer campaigns and tracking your campaign results on the platform.
Some quick highlights about Ampifi:
Build your influencer campaign around a measurable objective:
Link Clicks, which allows you to select between an Instagram Story series or a TikTok video paired with Spark Ads
Brand Awareness, you have the option to choose between an Instagram Reel or TikTok Organic Video
Set your influencer campaign size by:
The number of influencers you wish to work with (4-50+ influencers), budget for the influencer campaign, or select the type of influencer you want to work with.
Here are types are influencers available to work with:
Nano influencers (3K - 10K followers)
Micro influencers (10K- 50K followers)
Macro influencers (50K+ followers)
Once you’ve completed your campaign set up, Ampifi will show you and notify you of where each influencer is at in the process! You can watch your influencers receive products, create content, and post it live. Once it’s live, you can track the performance of the campaign in Ampifi’s dashboard. All contact and tracking is done in one place and decisions are made with simple clicks to approve. By using Ampifi’s dashboard you cut time and therefore also cut the amount of money you have to spend on in-house marketing!
To learn more, you can schedule a 15-minute discovery call with Ampifi today at:
Or email firstname.lastname@example.org.